What else than a long collaboration can better reflect the quality of a partnership?
Xavier Dufoix and Frederic Burtin co-founded Beauty Motion sharing common goals and human values! Moving together your beauty projects!
Frédéric Burtin is a Cosmetic Designer from France, who currently resides in Lyon. In 1989, he graduates from the Fragrance and Cosmetics school of Versailles. Working for the most famous French luxury brands (Guerlain, Dior, Givenchy), Burtin decided to run his own businesses, setting up Institut Très Bien ® in 2003, a luxury fragrance niche brand, followed by EXPERIS in 2006, a fragrance & cosmetics creative lab in Lyon. He now operates for small to major brands, providing his know-how and experience from Lyon to Seoul, New-York, Tokyo. In 2019, he co-founded Beauty Motion, a Lyon-based start-up specialized in perfume and skincare production management.
Xavier Dufoix, is an accomplished entrepreneur born in France. He founded Latitude37 in 2015 in Seoul after leading Fendi Korea as Country Manager for five years. Based in Seoul since 2010, he has over 25 years of experience and responsibilities in the fields of luxury, watches, fashion, and accessories. He lived in Hong Kong, Taipei, Milan, and Singapore before settling down in Seoul. Xavier has been occupying essential roles in Asia and Europe for leading luxury groups (Richemont, LVMH) in retail marketing, and general management for Cartier, Fendi, Jaeger-LeCoultre, Montegrappa, and Panerai. He was a former president and current active member of the CEFC, Cercle Des Entrepreneurs Francophones de Corée (Association of French-speaking Entrepreneurs in Korea), and co-founded in 2019, Beauty Motion, a Lyon-based start-up specialized in perfume and skincare production management.